The National Program - Annual Marketing Calendar supports marketing initiatives in 2027, from acquisition tactics through to lifecycle management activities, assisting credit unions in their quest to build holistic, sustainable, and profitable credit card portfolios, while driving strong day-to-day payment relations with their members.
Looking for information about a 2026 campaign? View the 2026 National Marketing Calendar.
Details of each campaign will be posted in the News from Collabria section of Collabria Connect no later than six weeks prior to the launch date of the campaign. Additionally, you can always find currently available and upcoming offers on the Marketing Campaigns page.
The National Program - Annual Marketing Calendar is supplemented by the Partner Campaign Catalogue, a set of optional campaigns your credit union can opt into to meet and enhance your strategic business goals.
The National Credit Card Program (NCCP) Marketing Advisory Committee brings together marketing leaders from across the country who work closely with the Collabria team, sharing national marketing priorities. It is designed to represent the interests of all participating credit unions, ensuring diverse perspectives are reflected in program decisions and initiatives.
Meet the National Marketing Advisory Committee and learn more here.
Organized into three streams, Acquire, Activate and Engage, the 2027 calendar covers portfolio growth through to lifecycle management and spend stimulation. High-level details are available by selecting the campaigns below, with finalized details being announced on Collabria Connect no later than six weeks prior to the launch date.
In-Market Campaign Overview pages are available for these campaigns here:
The Partner Campaign Catalogue supplements the National Program - Annual Marketing Calendar with optional campaigns you can select to meet and enhance your strategic business goals, including the Young Adult Offer, New Card Offer, 1st Year Fee Rebate, Mortgage Bundle, Credit Card Genius and additional spend stimulation activity. Catalogue campaigns require your credit union to opt in.