Loyalty & Portfolio Growth
Credit union stability and growth come from two sources: acquiring new members and growing the relationship with current members. From recruiting members for program enrollment to cardholder communications, Collabria utilizes a wide range of marketing programs to help keep your members informed and engaged.
Cardholder Lifecycle Process
1Acquisition
2Activation & Early Usage
3Balance Build
4Retention & Loyalty
All materials are customized with your brand and personalized for the target whenever possible, including:
- In-branch
- Direct mail
- Digital
- Email
Other supporting services — such as
MyCardInfo, our
Rewards Program, and
fraud protection — also help build loyalty and retention through positive member experiences.