Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The Q3 2027 Everyday Card Usage Sweepstakes Campaign is designed to encourage cardholders to make their credit union credit card their preferred payment method for everyday purchases throughout the summer months. By using their card for eligible purchases, cardholders will earn entries into a national sweepstakes.

Unlike traditional spend-based campaigns, this promotion focuses on driving consistent card usage and engagement. The campaign supports both cardholder retention and acquisition efforts by providing members with an additional reason to reach for their credit union credit card every day.

Campaign Period

Running from July 1 to August 31, 2027, the campaign rewards eligible cardholders with entries into a national sweepstakes when they use their credit union credit card for everyday purchases.

Eligible Products

Rewards-earning consumer cards (Canadian-dollar only)

Eligible Categories

The campaign is designed to reward everyday credit card usage across eligible purchase categories, making participation simple and accessible for a broad range of cardholders. Full eligibility requirements, qualifying transaction details, and official rules will be included within campaign materials, FAQs, and terms and conditions prior to launch.

Target Audience

The campaign is intended for a broad range of cardholders and prospective cardholders. This includes:

• Existing cardholders who regularly use their credit card for everyday purchases
• Infrequent cardholders who may need an additional incentive to use their card more frequently
• Members looking to get more value from their credit card
• Prospective cardholders considering applying for a new credit card
• Members who are motivated by contests, rewards, and promotional opportunities

Why This Campaign Matters

The Everyday Card Usage Sweepstakes Campaign creates excitement around the simple act of using a credit card. Rather than focusing on spending thresholds or specific merchant categories, the campaign rewards regular card usage, making participation easy and accessible for a broad range of cardholders.

The campaign provides an opportunity to:

• Increase card usage and transaction frequency
• Encourage top-of-wallet behaviour
• Strengthen cardholder loyalty and engagement
• Create excitement around the credit card program
• Provide partners with an additional acquisition and engagement tool
• Reinforce the value of everyday credit card usage

Early Planning Considerations

As you plan your annual marketing calendar, consider how the Everyday Card Usage Sweepstakes Campaign can be incorporated into your summer member engagement strategy. Consider:

• Incorporating the campaign into your summer marketing activities
• Preparing frontline teams to discuss the campaign and participation opportunities
• Leveraging the campaign to support both card acquisition and engagement objectives
• Building awareness early to maximize participation throughout the campaign period
• Using the campaign to reinforce the value of everyday card usage
• Aligning campaign promotion with broader portfolio growth and cardholder engagement initiatives

Timing 

This campaign will run from July 1 to August 31, 2027.

Eligibility 

This campaign applies to rewards-earning consumer cards (Canadian-dollar only). Full eligibility requirements, qualifying transaction details, and official rules will be shared before launch.

Participating Partners 

• All National Program Partners

Campaign Assets

The following marketing assets will be available in English and French the week of June 3, 2027:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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