Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The Q4 2027 Premium Flex Rewards Welcome Points Campaign will provide participating credit unions with an opportunity to promote eligible Premium consumer and business credit cards through a limited-time Flex Rewards Welcome Points offer. Designed to support acquisition and engagement, the campaign encourages members to discover the value of Premium card ownership while earning additional rewards during their first year as a cardholder.

Campaign Period

October 1 to December 31, 2027

Target Audience

The campaign is intended to support acquisition of both Consumer and Business Premium credit cards, with a focus on members who are likely to realize ongoing value from premium benefits, rewards-earning opportunities, and regular card usage. This includes affluent consumers, frequent spenders, business owners, incorporated professionals, and members seeking a more rewarding payment experience.

The Offer

Full offer details, including Flex Rewards Welcome Points values and qualifying criteria, will be confirmed and published ahead of launch.

Why This Campaign Matters

Premium credit cards continue to offer a compelling combination of rewards, insurance coverages, travel benefits, and everyday value. This campaign is designed to help credit unions engage current and prospective members by highlighting these benefits while providing an additional incentive for new cardholders.

The campaign provides an opportunity to:

• Drive acquisition of Premium consumer and business credit cards.
• Increase awareness of premium card benefits and value.
• Encourage card activation and ongoing usage.
• Deepen engagement with high-value consumer and business members.
• Support year-end portfolio growth objectives.

Early Planning Considerations

As you prepare for Q4 2027, consider:

• Identifying prospective Premium card members.
• Incorporating the campaign into fall acquisition planning.
• Preparing frontline teams to discuss the benefits of Premium card ownership.
• Planning member outreach activities that align with year-end financial goals and spending behaviour.
• Leveraging the campaign to support both consumer and business card growth objectives.

Timing 

This offer will be available for new accounts opened between October 1 and December 31, 2027.

Eligibility 

This offer applies only to new primary credit card accounts on the following Premium consumer and business products:

All other cards are NOT eligible for this offer.

Participating Partners 

• All National Program Partners

Campaign Assets

The following marketing assets will be available in English and French the week of September 3, 2027:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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