Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

From April 1 to June 30, 2027, participating credit unions will have access to the Q2 2027 First Year Fee Rebate and Flex Rewards Welcome Points Campaign, a limited-time acquisition offer available on eligible Premium consumer credit cards. The campaign combines immediate value through a first-year annual fee rebate with a two-tier Flex Rewards Welcome Points offer, creating multiple opportunities for members to realize value throughout their first year of card ownership.

Target Audience

• Existing members who do not currently have a premium credit card
• Members seeking enhanced rewards and premium benefits
• Mid-affluent members with higher annual spending potential
• Members looking to maximize value from everyday purchases and travel-related spending

The Offer

Eligible new cardholders can receive a rebate equivalent to their first-year annual fee after activation and first purchase, plus a two-tier Flex Rewards Welcome Points offer:

Total Welcome Bonus: Up to 15,000 Flex Rewards Welcome Points, plus a first-year annual fee rebate.

Why This Campaign Matters

This campaign is designed to make premium card ownership more accessible by eliminating the first-year annual fee while reinforcing the long-term value of premium rewards cards. Members benefit from immediate savings, meaningful rewards opportunities, and access to premium card features, including insurance coverages, travel benefits, and enhanced rewards-earning potential.

The campaign provides partners with an opportunity to:

• Drive acquisition of premium consumer credit cards.
• Deepen relationships with high-value members.
• Encourage primary card usage and ongoing engagement.
• Showcase the full value proposition of the Premium card portfolio.

Early Planning Considerations

As you prepare for Q2 2027, consider:

• Identifying members who may be ready to upgrade to a premium card.
• Incorporating the campaign into planned acquisition and retention activities.
• Preparing frontline teams to discuss the value of premium card benefits beyond the welcome offer.
• Planning outreach to members with strong spending potential who could benefit most from premium rewards.

Timing 

This offer will be available for new accounts opened between April 1 and June 30, 2027.

Eligibility 

This offer applies only to new primary credit card accounts on the following Premium consumer products:

All other cards are NOT eligible for this offer.

Participating Partners 

• All National Program Partners

Campaign Assets

The following marketing assets will be available in English and French the week of March 4, 2027:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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