Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The Spring Home & Garden Rewards Campaign is a seasonal spend stimulation initiative designed to encourage cardholders to use their credit union credit card for purchases related to home improvement, gardening, outdoor living, and seasonal projects.

The campaign will launch during one of the busiest home-related spending periods, as many people prepare their homes and outdoor spaces for spring and summer. By rewarding qualifying purchases within select Home & Garden merchant categories, the campaign aims to increase card engagement, strengthen loyalty, and encourage cardholders to make their credit union credit card their preferred payment method for seasonal spending.

Campaign Period

The campaign will run in April and May 2027, during spring when many Canadians are focused on home improvement, gardening, landscaping, outdoor living, and seasonal property maintenance.

Eligible Products

Consumer cards

Eligible Categories

During the promotional period, cardholders will be able to earn bonus rewards on qualifying purchases made in select Home & Garden merchant categories. Full offer details, eligible categories, qualification requirements, and terms and conditions will be shared before launch.

Target Audience

The campaign is designed for existing rewards cardholders who are likely to invest in their properties during the spring season, including:

• Homeowners undertaking seasonal maintenance or improvement projects
• Members planning renovations, upgrades, or home refreshes
• Gardening and landscaping enthusiasts
• Cardholders looking to maximize value from planned purchases

Why This Campaign Matters

Spring is a significant spending period for many households, as people invest in projects that improve, maintain, and enhance their living spaces.

This campaign aligns rewards with spending that members may already be planning, providing a timely and relevant reason to use their credit union credit card.

The campaign supports key portfolio objectives by:

• Increasing cardholder engagement during a high-spend seasonal period
• Encouraging top-of-wallet behaviour for larger planned purchases
• Driving incremental spend within targeted merchant categories
• Strengthening cardholder loyalty through relevant rewards opportunities
• Reinforcing the value of card ownership through seasonal and lifestyle-based rewards experiences

How to Prepare

As you prepare for the campaign, consider:

• Identifying opportunities to align messaging with spring home improvement and outdoor living activities
• Preparing frontline teams to discuss rewards opportunities related to seasonal spending
• Incorporating the campaign into existing spring marketing initiatives
• Planning outreach to members who may be undertaking home improvement, gardening, landscaping, or renovation projects
• Leveraging the campaign to drive card usage during a key seasonal spending period

Timing 

This campaign will run in April and May 2027. Exact start and end dates will be confirmed ahead of launch.

Eligibility 

This campaign applies to consumer cards. Full eligibility requirements and qualifying transaction details will be shared before launch.

Participating Partners 

• All National Program Partners

Campaign Assets

The following marketing assets will be available in English and French the week of March 4, 2027:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

Quick Links