Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The Q1 2027 Premium Business Flex Rewards Campaign will run from January 1 to March 31, 2027, and will feature a limited-time welcome offer on eligible Premium Business credit cards. The campaign focuses exclusively on the World Elite® Business Mastercard and Visa Infinite Business, providing participating credit unions with an opportunity to support business card acquisition and engagement among business members.

Target Audience

• Business owners
• Incorporated professionals
• Small and medium-sized businesses
• Non-profit organizations

The Offer

New cardholders can earn up to 55,000 Flex Rewards Welcome Points through a two-tier, spend-based offer:

Why This Campaign Matters

Business members are already spending on inventory, equipment, travel, fuel, marketing, professional services, subscriptions, and everyday operating expenses. This campaign provides an opportunity to demonstrate how these purchases can generate meaningful rewards while giving members access to the premium benefits of Collabria's business card portfolio.

The campaign is designed to:

• Drive acquisition of premium business cards.
• Encourage primary card usage.
• Increase awareness of premium business card benefits.
• Position business credit cards as valuable tools for managing expenses and supporting growth.

Early Planning Considerations

As you begin planning for Q1, consider:

• Identifying business members who may benefit from a premium business card.
• Reviewing opportunities to incorporate the campaign into your annual business banking initiatives.
• Planning outreach activities that highlight the value of earning rewards on everyday business spending.
• Preparing frontline teams to have conversations with business members about premium card solutions.

Timing 

This offer will be available for new accounts opened between January 1 and March 31, 2027.

Eligibility 

This offer applies only to new primary credit card accounts on the following Premium Business products:

All other cards are NOT eligible for this offer.

Participating Partners 

• All National Program Partners

Campaign Assets

The following marketing assets will be available in English and French the week of December 4, 2026:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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