The National Marketing Calendar supports marketing initiatives from acquisition tactics through to lifecycle management activities, assisting credit unions in their quest to build holistic, sustainable, and profitable credit card portfolios, while driving strong day-to-day payment relations with their members.
Details of each campaign will be posted in the News from Collabria section of Collabria Connect no later than 6 weeks prior to the launch date of the campaign. Additionally, you can always find currently available and upcoming offers on the Marketing Campaigns page.
Portfolio Growth: To simplify planning and maximize impact, the 2026 acquisition campaigns will run quarterly, each lasting 12 weeks.
Loyalty Drivers: Lifecycle management and spend stimulation campaigns will run year-round to strengthen portfolio profitability and deepen cardholder engagement. Details are available in the National Marketing Calendar overview and will be shared on the Marketing Campaigns page no later than 6 weeks prior to the launch date.