Campaign Overview

Disclaimer

This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign’s terms, conditions, or deliverables. Full and detailed terms and conditions will be made available prior to the official launch of the campaign.

Offer Details 

The 2026 Cardholder Acquisition Sweepstakes aims to drive new consumer credit card applications and approvals by offering enticing prizes to both cardholders and partner employees. Running from July 1 to September 30, 2026, the sweepstakes will be managed by a specialized vendor, Raven5, and supported by Collabria.

The campaign will be communicated through various channels to generate excitement and encourage participation. Our goal is to increase awareness of our credit card products and boost application rates.

Timing 

This offer will be available from July 1 to September 30, 2026.

Eligibility 

This offer applies to specific personal credit cards, as outlined below:

All other cards are NOT eligible:

Sweepstakes Ineligibility

• Residents of the province of Québec.
• Credit Union employees.
• All Businesses card applicants are excluded from this offer.
• US Dollar card applicants are excluded from this offer.
• Partner employees are not eligible for the Sweepstakes prizes.
• Replacement and renewal cards are excluded.
• Additional/sub-accounts/joint/supplementary cards are excluded.
• Upgraded and switched cards are excluded.
• This initiative can be combined with other offers in market during the sweepstakes period

Prize Breakdown

Grand Prize: Details to follow

Secondary Prizes: Four regional prizes are available to be won, each consisting of a $TBD CAD statement credit to the winner’s account. One Regional Prize will be offered to participants located in each of the four regions:

Region 1: British Columbia (BC)
Region 2: Prairies (AB, SK, MB)
Region 3: Ontario (ON)
Region 4: Atlantic (NS, NB, PEI, NFLD/LAB).

Participating Partners

• All National Program Partners
• Innovation Credit Union
• First Nations Bank of Canada (FNBC)
• Coast Capital Savings
• Conexus Credit Union

Campaign Assets TThe following marketing assets will be available in English and French the week of June 1, 2026: Digital Assets: Social media banners and website banners Screen Graphics: In-branch screens and ATMs Email Components: Including email banner for self-directed email campaigns  Social Media Copy: Social media captions to support digital asset collateral Microsites: 'Offer Details' section on partner microsites Landing pages: URLs and instructions will be provided on CBN Cheat Sheet: General overview of all in-market offers If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

Quick Links