Campaign Overview

Offer Details 

The 2026 Cardholder Acquisition Sweepstakes aims to drive new consumer credit card applications and approvals by offering enticing prizes to both cardholders and partner employees. Running from July 1 to September 30, 2026, the sweepstakes will be managed by a specialized vendor, Raven5, and supported by Collabria.

The campaign delivers value and excitement across three audiences: 

• Members, through a high-impact national sweepstakes 
• Frontline teams, through sales incentives 
• Branches, through gamified engagement and monthly prizes 

Campaign Highlights for Partners: 

• Automatic sweepstakes eligibility for approved consumer credit card applications 
• A compelling Grand Prize trip to Atlantic Canada, plus regional cash prizes 
• Early Bird prizes to motivate strong July performance 
• Monthly Branch Engagement Bingo prizes 
• Monthly Sales Incentives for top performers 

This campaign is combinable with other in-market offers, allowing partners to bundle promotions and maximize acquisition impact. 

The Sweepstakes Period 

• The Sweepstakes begins at 12:00:01 AM Eastern Time (“ET”) on July 1, 2026, and ends at 11:59:59 PM ET on September 30, 2026. 
• The Early Bird Draw period begins at 12:00:01 AM Eastern Time (“ET”) on July 1, 2026, and ends at 11:59:59 PM ET on July 31, 2026. 

Prize Breakdown

Grand Prize

There will be one (1) Grand Prize available, consisting of a trip for the winner and one (1) guest to Canada’s East Coast, with an approximate retail value of $14,500 CAD. Entries from July 1 – September 30, 2026 are eligible for these prizes.

The winner may select from two (2) options for the Grand Prize:

Option 1: Halifax, Nova Scotia (5 Nights)

• Round-trip coach-class airfare for the winner and one (1) guest from a major Canadian airport to Halifax Stanfield International Airport
• Five (5) nights’ accommodation at a 4-star hotel (e.g., Halifax Marriott Harbourfront or similar), based on double occupancy
• Rental car for the duration of the trip (intermediate SUV class)
• One (1) curated local experience, which may include:
  • Peggy’s Cove tour
  • Halifax Harbour cruise
  • Wine or craft brewery tour
  • Live performance or sporting event
• $1,000 CAD in spending money (awarded as a cheque)

Option 2: St. John’s, Newfoundland & Labrador (5 Nights)

• Round-trip coach-class airfare for the winner and one (1) guest to St. John’s International Airport
• Five (5) nights’ accommodation at a 4-star hotel (e.g., Delta Hotels or DoubleTree by Hilton or similar), based on double occupancy
• Rental car for the duration of the trip (intermediate SUV class)
• One (1) curated local experience, which may include:
  • Whale watching or iceberg tour
  • Signal Hill or Cape Spear excursion
  • Local festivals or cultural events

• $1,000 CAD in spending money  (awarded as a cheque)

Secondary Prizes

Four (4) regional prizes are available to be won, each consisting of a $1,500.00 CAD statement credit to the winner’s account. Entries from July 1 – September 30, 2026 are eligible for these prizes.

One (1) Regional Prize will be awarded to participants located in each of the four (4) regions. The four (4) regions are defined as:

1. Region 1: British Columbia (BC)
2. Region 2: Prairies (AB, SK, MB)
3. Region 3: Ontario (ON)
4. Region 4: Atlantic (NS, NB, PEI, NFLD/LAB)
    

Early Bird Prizes

To maintain early momentum, an Early Bird draw will take place for applications submitted and approved between July 1 – July 31, 2026.

Four (4) regional prizes are available to be won, each consisting of a $1,000.00 CAD statement credit to the winner’s account.

One (1) Regional Early Bird Prize will be awarded to participants located in each of the four (4) regions. The four (4) regions are defined as:

1. Region 1: British Columbia (BC)
2. Region 2: Prairies (AB, SK, MB)
3. Region 3: Ontario (ON)
4. Region 4: Atlantic (NS, NB, PEI, NFLD/LAB)
    

Partner Prize Breakdown

Credit Union Employee Sales Prizes

During the Cardholder Acquisition Sweepstakes from July 1 to September 30, 2026, partner employees who drive credit card applications will be eligible to win monthly regional prizes based on sales performance.
Top-performing employees within each of the four regions will be eligible to win a $250 CAD Canadian Tire gift card each month (July, August, and September), based on overall credit card sales performance.

1. Region 1: British Columbia (BC)
2. Region 2: Prairies (AB, SK, MB)
3. Region 3: Ontario (ON)
4. Region 4: Atlantic (NS, NB, PEI, NFLD/LAB)

Winner Selection:

• One (1) employee per region will be selected each month
• Winners from a given month will be excluded from subsequent monthly draws to ensure broader distribution of prizes
• Sales performance will be evaluated based on all credit card types, not just those eligible for sweepstakes entry

Branch Engagement Prizes

During the Cardholder Acquisition Sweepstakes from July 1 to September 30, 2026, credit union branches can participate in a bingo-style activity program for a chance to win monthly regional prizes.

For each month during the Sweepstakes period (July, August, and September), one (1) branch per region will be selected to receive a $500 CAD prize:

1. Region 1: British Columbia (BC)
2. Region 2: Prairies (AB, SK, MB)
3. Region 3: Ontario (ON)
4. Region 4: Atlantic (NS, NB, PEI, NFLD/LAB)

Branches can earn up to three (3) entries per month based on the following completed configurations:

• First entry: Complete any one line on the bingo card
• Second entry: Complete a “T” shape on the bingo card
• Third entry: Complete the full bingo card

To be entered into the monthly draw, completed bingo cards must be submitted to Collabria Marketing via the designated Microsoft form. 

Eligibility 

This offer applies to specific personal credit cards, as outlined below:

All other cards are NOT eligible:

Sweepstakes Ineligibility

• Residents of the province of Québec.
• Credit Union employees.
• All Businesses card applications do not qualify for an entry.
• US Dollar card applications do not qualify for an entry.
• Partner employees are not eligible for the Sweepstakes prizes.
• Replacement and renewal cards are excluded.
• Additional/subaccounts/joint/supplementary cards are excluded.
• Upgraded and switched cards are excluded.
• This initiative can be combined with other offers in market during the sweepstakes period

NOTE: New cardholders during the sweepstakes period will receive an email to let them know they are eligible. Within this email, they will be provided an opportunity to opt out of the sweepstakes by filling out the opt-out form.

Participating Partners

• All National Program Partners
• Innovation Credit Union
• First Nations Bank of Canada (FNBC)
• Coast Capital Savings
• Conexus Credit Union

Campaign Assets The following marketing assets will be available in English and French the week of June 1, 2026: Digital Assets: Social media banners and website banners Screen Graphics: In-branch screens and ATMs Email Components: Including email banner for self-directed email campaigns  Social Media Copy: Social media captions to support digital asset collateral Microsites: 'Offer Details' section on partner microsites Landing pages: URLs and instructions will be provided on CBNCS Cheat Sheet: General overview of all in-market offers If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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