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Q4 Centra Gold + Premium Flex Rewards Campaign

Important Dates

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Campaign Overview

Offer Details 

The Q4 2026 Fall Acquisition Campaign delivers the richest welcome bonus values of the year, helping credit unions drive new cardholder acquisition across a broader range of member segments. Running from September 14 to December 31, 2026, the campaign features offers worth up to $550 in value on Premium Business cards, $350 in value on Personal Premium cards, and, for the first time, up to $75 in value on Centra Gold.

With the addition of Centra Gold, partners can engage near-qualified members who may not yet meet Premium product requirements while creating a natural pathway to future Premium card adoption. Combined with an earlier launch date and simple cash-forward messaging, this campaign is designed to maximize member engagement and acquisition opportunities throughout the fall season.

Card Type

Tier 1:
Flex Rewards points allocated after activation and 1st purchase  within 30 days of Account Open

Tier 2:
Flex Rewards points allocated after reaching Qualifying

Transaction

Amount within 100 Days of Account Open

Tier 3:
Flex Rewards points allocated after reaching Qualifying

Transaction

Amount within 12 of account open date

Personal
  • Centra Gold

1,250 Flex Rewards points

Qualifying transaction amount: $2,500

Rewards Earn: 1,250 Flex Rewards points
Qualifying transaction amount: $5,000

Rewards Earn: 5,000 Flex Rewards points

Personal

  • World Mastercard
  • Visa Infinite

5,000 Flex Rewards points

Qualifying transaction amount: $5,000

Rewards Earn: 10,000 Flex Rewards points

Qualifying transaction amount: $20,000

Rewards Earn: 20,000 Flex Rewards points

  • Cash Back World Elite Mastercard
  • Cash Back Visa Infinite

5,000 Flex Rewards points

Qualifying transaction amount: $5,000

Rewards Earn: 10,000 Flex Rewards points

Qualifying transaction amount: $20,000

Rewards Earn: 20,000 Flex Rewards points

Business

  • World Elite Business Mastercard
  • Visa Infinite Business

10,000 Flex Rewards points

Qualifying transaction amount: $15,000

Rewards Earn: 15,000 Flex Rewards points

Qualifying transaction amount: $70,000

Rewards Earn: 30,000 Flex Rewards points

All other cards are NOT eligible:

Non-Eligible Cards

Personal
  • Cash Back
  • Classic
  • US Dollar
Business
  • Low Rate Business
  • No Fee Cash Back Business

Timing 

This offer will be available for new accounts opened between September 14 to December 31, 2026.

Participating Partners

  • All National Program Partners
  • Innovation Federal Credit Union
  • Coast Capital Savings

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Campaign Assets

The following marketing assets will be available in English and French the week of August 14, 2026:

  • Digital Assets: Social media and website banners, plus in-branch materials
  • Email Components: Including email banner for self-directed email campaigns
    • Email copydeck
    • Conversation Playbook
    • Targeting guidelines
  • Social Media Copy: Social media captions to support digital asset collateral
  • Microsites and Offer pages: 'Offer Details' section on partner microsites.
    • EN URLs
      • Centra Gold: collabriacreditcards.ca/affiliate/offers/cgflexrewards.aspx
      • Mastercard Premium Personal: collabriacreditcards.ca/affiliate/offers/cmcflexrewards.aspx
      • Mastercard Premium Business: collabriacreditcards.ca/affiliate/offers/bmcflexrewards.aspx
      • Visa Personal: collabriacreditcards.ca/affiliate/offers/cvflexrewards.aspx
      • Visa Business: collabriacreditcards.ca/affiliate/offers/bvflexrewards.aspx
    • FR URL
      • Centra Gold: collabriacreditcards.ca/affiliate/fr/offres/cgflexrewards.aspx
      • Mastercard Personal: collabriacreditcards.ca/affiliate/fr/offres/cmcflexrewards.aspx
      • Mastercard Business: collabriacreditcards.ca/affiliate/fr/offres/bmcflexrewards.aspx
      • Visa Personal: collabriacreditcards.ca/affiliate/fr/offres/cvflexrewards.aspx
      • Visa Business: collabriacreditcards.ca/affiliate/fr/offres/bvflexrewards.aspx
  • Frontline Support Sheet: New and improved Frontline Support Sheet with general overview of the campaign, offer, target audience, plus speaking notes.
  • Partner website copy: Copy about that campaign that partners can use for their website to further promote the campaign.

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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