Campaign Overview

Offer Details 

Turn Errands into Earnings with the Premium Cash Back Bonus Flex Rewards Offer!

Between January 1 to March 31, 2026, new Premium Cash Back cardholders will have the opportunity to make the most of their everyday spending.  Approved and activated new accounts will receive an accelerated bonus of 10% additional points over their base rate of 1% on all their transactions dollars in the first 90 days in wallet. This offer will be applicable to spend on all merchant code categories.

The 10% earn rate applies to qualified spend up to $2,400 on the credit card account (less refunds and excluding cash advances, cash-like transactions, interest charges, fees, credit or debit adjustments) during the welcome offer period of 90 days post account open, with a maximum of 24,000 additional points / $240 cash back.  

NEW Partner Video Toolkit: Role-based Tips for Campaign Success

This video series is designed to equip credit union teams—retail employees, investment specialists, and marketers—with the knowledge, confidence, and practical tools to promote the 2026 Premium Cash Back Bonus Campaign. Each short video focuses on a specific role or tactic, offering actionable tips, best practices, and insights to help you engage members effectively and maximize campaign success.

1. What You Need to Know: Retail Credit Union Employees
   Learn how to confidently explain the Premium Cash Back Bonus to members, including eligibility, value examples, and in-branch talking points.
    
2. What You Need to Know: Investment Specialists
   Discover how to position the bonus offer within broader financial conversations, reinforcing relationships and integrating Flex Rewards into savings strategies.
    
3. What You Need to Know: Marketers 
   Get the essentials for activating the campaign effectively, from messaging pillars to creative assets and best practices for timing and channels.
    
4. Tips & Tricks to Elevate Your Market Tactics
   Explore actionable marketing tactics to boost engagement, including social media strategies, in-branch signage, and digital targeting tips.
    
5. Spotting Opportunities 
   Identify ideal cardholder profiles and lifestyle triggers, and use conversation starters to uncover opportunities for the Premium Cash Back card.
    
6. Positioning the Flex Rewards Program
   Understand how Flex Rewards differentiates your credit union, drives loyalty, and supports community impact through redemption options.
    
7. How to Use the Card Selector Tool
   Master the steps to use the Card Selector Tool effectively, helping members choose the right card through guided questions and personalized recommendations.

Timing 

This offer will be available from January 1 to March 31, 2026. The welcome offer period for eligible new accounts opened in this period is 90 days from their Account Open date.

Eligibility 

This offer applies only to new primary credit card accounts, based upon the product offering selected by the cardholder’s credit union:

*Excluding accelerated earn for specific purchase categories

All other cards are NOT eligible for this offer, including:

• All National Program Partners
• Innovation Credit Union
• First Nations Bank of Canada (FNBC)
• Coast Capital Savings
• Conexus Credit Union

Campaign Assets The following marketing assets will be available in English and French the week of December 1, 2025: **NEW** Printed Window Decals: Poster-sized window decals to boost brand engagement **NEW** Advertorial Copy: for print or digital publications Digital Assets: Social media banners and website banners Social Media Copy: Social media captions to support digital asset collateral Animated Screen Graphics: For Reels/Stories or in-branch screens Email components: Including email banner and copy for self-directed email campaigns Letter components: Including template and copy for self-directed DM campaign Microsites: 'Offer Details' section on partner microsites Landing pages: URLs and instructions will be provided on CBNCS Cheat Sheet: General overview of all in-market offers Printed Window Decals Orders Now Open! Window Decals to Boost In-Branch Visibility To help partners capture attention and draw both new and existing members into branches with bold, creative and competitive positioning that goes head-to-head with other financial institutions on the block, static-cling decals have been developed for installation on exterior or interior glass locations. Partners can select from two size options (18”x 24” or 24” x 36”) and place orders through the CBNCS Online Storefront at no cost until December 5th, 2025.  Here's a preview of the final decal design along with interior and exterior mock-ups for inspiration: If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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