The cardholder email welcome journey spans the first 90–120 days of a cardholder’s lifecycle, guiding them through their new product experience. Each touchpoint is crafted to welcome cardholders, introduce key features and benefits, and build product knowledge to encourage confident spending and top-of-wallet behavior.
Where applicable, product-specific welcome offers are included in early communications for eligible cardholders. Please note that email content and sequence may vary depending on the product type. These samples represent the messaging cardholders may receive during their onboarding period.
Cash Back
Classic Coming soon
Centra Gold
US Dollar
Coming soon
Cash Back World Elite/Cash Back Visa Infinite
World Mastercard/Visa Infinite
Insurances
Flex Rewards (rewards-earning products only)
CardWise
Coming soon!
World Elite Business Mastercard
Visa Infinite Business
Digital Account Management
Visa Spend Clarity (Visa Infinite Business only)
Navan (World Elite Business only)