Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The 2027 Young Adult Offer will run from January 1 to December 31, 2027. Newly approved accounts whose cardholders are between the ages of 18* and 27 will receive a one-time $100 statement credit following activation of their card and the completion of their first purchase transaction within 30 days of activation.

*Age of majority in order to qualify for a credit card in their home province.

The $100 statement credit associated with the Young Adult Offer will be funded on a 50/50 cost-sharing basis between Collabria and the participating partner.

Campaign Period

• January 1 to December 31, 2027
• Note: This campaign is only offered as an ‘always-on’ for the yearlong duration

Target Audience

• 18 to 27 year-olds
• Young professionals
• Young new credit union members looking to open new accounts (chequing and savings)

The Offer

New cardholders will receive a one-time $100 statement credit following activation of their card and the completion of their first purchase transaction within 30 days of activation.

Why This Campaign Matters

Young adults are looking for simple, rewarding financial products that fit their lifestyle. Whether they're paying for groceries, streaming services, transit, dining, entertainment, or everyday purchases, a credit card with a compelling welcome offer can help them build credit while earning valuable rewards. This campaign provides an opportunity to connect with young members and showcase the benefits of becoming a cardholder.

The campaign is designed to:

• Drive acquisition of entry level and core credit cards.
• Increase awareness of the limited-time $100 statement credit welcome offer.
• Encourage young members to establish and build healthy credit habits.
• Position the credit card as a convenient payment solution for everyday spending.

Early Planning Considerations

As you begin planning for Q1, consider:

• Identifying members aged 18–27 who may benefit from a credit card designed for their stage of life.
• Incorporating the $100 statement credit offer into youth and young adult financial wellness initiatives. The $100 statement credit associated with the Young Adult Offer will be funded on a 50/50 cost-sharing basis between Collabria and the participating partner.
• Planning outreach activities that highlight the value of earning a statement credit on everyday purchases and daily use of their credit card.
• Preparing frontline teams to discuss credit-building benefits, responsible card usage, and the limited-time welcome offer with eligible members.

Timing 

This offer will be available from January 1 to December 31, 2027 as an always-on campaign.

Eligibility 

The following reward-based credit cards are eligible for this promotion:

The following cards are NOT eligible:

Participating Partners 

• All National Program Partners

Campaign Assets

The following marketing assets will be available in English and French the week of December 4, 2026:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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