Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The 2027 New Card Offer – Flex Rewards Campaign will feature a limited-time rewards offer that awards 10,000 Flex Rewards Points to eligible applicants who open and activate a new eligible Collabria credit card. This tactical in-branch and online offer provides participating partners with an opportunity to drive credit card acquisition, increase activation rates, and encourage early card usage while introducing cardholders to the value of the Flex Rewards program.

Campaign Period

Partners may select one or more of the following periods, or run the offer year-round:

• Q1 – January 1 to March 31, 2027
• Q2 – April 1 to June 30, 2027
• Q3 – July 1 to September 30, 2027
• Q4 – October 1 to December 31, 2027
• Year-round – January 1 to December 31, 2027

Target Audience

• Existing credit union members who do not currently hold a Collabria credit card
• New members joining a participating credit union
• Consumers seeking a rewards-based credit card
• Young professionals and working adults
• Members looking to consolidate spending onto a single credit card
• Members interested in earning Flex Rewards points on everyday purchases
• Business owners seeking a business credit card solution

The Offer

Eligible applicants will earn 10,000 Flex Rewards Points when they:

• Open a new eligible Collabria credit card.
• Activate the card within the required timeframe.
• Complete their first purchase within the required timeframe.
• Enter the required promotional code at the time of application.

The offer is designed to encourage credit card acquisition, card activation, and early engagement with the Flex Rewards program.

Promo code: NewCardOffer2027

A promotional code must be entered in order to receive the offer.

Payouts

The New Card Offer will be reflected on a cardholder account within two (2) statement cycles following first purchase. The account must be active and in good standing at the time of fulfilment.

Reporting and Process

New cardholders will be prompted to enter the promo code (NewCardOffer2027) during the application or activation process. This code ensures they are eligible to receive Flex Rewards Points once they activate their new card and complete their first purchase, and allows campaign participation to be tracked accurately so qualified cardholders receive their welcome reward seamlessly.

Why This Campaign Matters

Credit cards remain one of the most effective ways to deepen member relationships and increase engagement with a credit union's product offering. By rewarding new cardholders with a meaningful Flex Rewards bonus, participating partners can drive application volume while introducing members to the long-term value of card ownership.

The campaign is designed to:

• Drive new Collabria credit card acquisition.
• Increase card activation rates.
• Encourage early card usage and first purchase activity.
• Increase awareness and adoption of the Flex Rewards program.
• Support growth in cardholder engagement and loyalty.
• Increase credit card penetration across participating partners.
• Reinforce the value of Collabria credit cards as part of a member's everyday financial toolkit.

Why Consider an Always-On New Card Offer Strategy?

While the 2027 New Card Offer provides a valuable acquisition opportunity during designated campaign periods, partners may also wish to consider an always-on approach that extends the offer and associated conversations throughout the year. An always-on strategy helps ensure every eligible applicant is presented with the opportunity to earn a rewards bonus when opening a Collabria credit card, rather than only during a limited promotional window.

Maintaining visibility of the 10,000 Flex Rewards Point offer throughout the year can help partners:

• Increase credit card acquisition.
• Improve card activation rates.
• Encourage first purchase behaviour and ongoing card usage.
• Increase awareness of the Flex Rewards program.
• Create more opportunities for advisor-led credit card conversations.
• Improve member engagement through rewards-based products.
• Deliver a consistent experience by ensuring all eligible applicants receive the same opportunity regardless of when they apply.
• Support overall portfolio growth and long-term cardholder loyalty.

Partners using an always-on approach can further benefit during quarters when National Credit Card Program (NCCP) campaigns are in market, gaining additional campaign awareness, promotional support, and coordinated marketing efforts while continuing to maintain momentum through their year-round card acquisition strategy.

Example opportunities where the offer may be presented include:

• A member seeking a rewards-based credit card for everyday spending.
• A member currently using a competitor credit card.
• A member conducting a financial review with an advisor.
• A new member opening accounts and exploring additional products.
• A business owner seeking a convenient business payment solution.
• A member interested in earning rewards on travel, dining, fuel, or household purchases.

Early Planning Considerations

As you begin planning, consider:

• Identifying member segments most likely to respond to a rewards-based credit card offer.
• Incorporating the promotion into advisor conversations and product reviews.
• Promoting the offer through digital banking, websites, email campaigns, and branch channels.
• Preparing frontline employees to discuss card features, benefits, and Flex Rewards value.
• Developing outreach strategies focused on everyday spending, rewards, and card convenience.
• Ensuring frontline employees understand the qualification requirements needed to earn the 10,000 Flex Rewards Point bonus.
• Highlighting the requirement to enter the promotional code at the time of application.
• Leveraging CardWise features as part of the overall value proposition.

Timing 

Partners may select Q1, Q2, Q3, Q4 or year-round for 2027. Offer availability follows the selected campaign dates.

Eligibility 

Note: Cards not listed above are NOT eligible for this offer.

To qualify, eligible accounts must be approved within the campaign dates selected by the partner, and:

• The card must be activated within 30 days of application approval.
• A first purchase must be completed within 60 days of application approval.
• The promo code NewCardOffer2027 must be used during the application process. Each participating partner uses the same promo code.

• Partner employees are eligible for this offer.
• Product switches are excluded.
• Replacement and renewal cards are excluded.
• Additional / sub-accounts / joint / supplementary cards are excluded.
• This campaign can be combined with any “new card” in-market offers.

Participating Partners 

• To be announced

Campaign Assets

The following marketing assets will be available in English and French the week of December 4, 2026:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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