Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The 2027 Mortgage Bundle Flex Rewards Campaign features a limited-time rewards offer — 1,000 Flex Rewards points for every $10,000 in a new, renewed, financed or refinanced mortgage — for members who finance, refinance, renew, or transfer an eligible mortgage with a participating credit union while holding or obtaining an eligible Collabria credit card. The campaign provides participating credit unions with an opportunity to deepen member relationships by rewarding one of the most significant financial decisions members make.

Campaign Periods

Partners may select one or more of the following periods:

• January 1 to March 31, 2027
• April 1 to June 30, 2027
• July 1 to September 30, 2027
• October 1 to December 31, 2027

Target Audience

• First-time homebuyers
• Existing homeowners renewing their mortgage
• Members refinancing their mortgage
• Members transferring their mortgage to a participating credit union

The Offer

• Eligible members will earn 1,000 Flex Rewards points for every $10,000 of mortgage principal financed, refinanced, renewed, or transferred during the campaign period.
• Flex Rewards points will be awarded based on the total approved mortgage amount.
• Members must have an eligible Collabria credit card to receive the Flex Rewards points.
• Reward points are intended to encourage members to bundle their mortgage and credit card relationship with their credit union.

Examples:

• $200,000 mortgage = 20,000 Flex Rewards points
• $350,000 mortgage = 35,000 Flex Rewards points
• $500,000 mortgage = 50,000 Flex Rewards points

Why This Campaign Matters

Buying a home, renewing a mortgage, or refinancing existing borrowing are major financial milestones for members. This campaign provides an opportunity to reward members for choosing their credit union while strengthening engagement across both lending and payments products.

The campaign is designed to:

• Drive new mortgage originations, renewals, refinances, and transfers.
• Encourage members to bundle their mortgage and credit card relationships.
• Increase awareness of the Flex Rewards program.
• Strengthen member loyalty through meaningful rewards tied to homeownership.
• Position participating credit unions as providing value beyond competitive mortgage rates.

Early Planning Considerations

As you begin planning, consider:

• Identifying members with mortgages approaching renewal.
• Reviewing opportunities to target prospective homebuyers and refinance candidates.
• Incorporating the promotion into annual lending and homeownership initiatives.
• Preparing mortgage specialists and frontline teams to discuss the value of earning Flex Rewards points through mortgage financing.
• Developing outreach strategies that highlight both mortgage solutions and rewards opportunities.
• Ensuring frontline staff understand eligibility requirements and bundle qualifications.

Timing 

Partners may select one or more quarterly periods between January 1 and December 31, 2027.

Eligibility 

Participating Partners 

• To be announced

Campaign Assets

The following marketing assets will be available in English and French the week of December 4, 2026:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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