Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The Q4 2027 Member Appreciation Sweepstakes Campaign will run from October 1 to November 30, 2027 and will feature a limited-time sweepstakes offer designed to reward existing credit cardholders for choosing their credit union credit card for everyday purchases.

This spend stimulation campaign provides participating credit unions and financial institutions with an opportunity to recognize and reward existing cardholders, increase engagement, drive spend volume, and reinforce the value of using a Collabria credit card throughout the holiday shopping and year-end spending season.

Every eligible purchase made during the promotional period will automatically earn cardholders an entry into a sweepstakes for a chance to win Flex Rewards Points.

Campaign Period

October 1 to November 30, 2027

Target Audience

• Existing personal credit cardholders
• Existing business credit cardholders
• Active cardholders
• Low-to-moderate spend cardholders
• Premium cardholders
• Members who may not currently use their credit card as their primary payment method
• Members making increased purchases during the holiday shopping season

The Offer

Cardholders who use their eligible credit card between October 1 and November 30, 2027 will automatically receive entries into a sweepstakes for a chance to win Flex Rewards Points.

Sweepstakes Prizes

How to Earn Entries

• Every eligible purchase transaction made during the promotional period will earn one sweepstakes entry.
• The more a cardholder uses their credit card, the more chances they have to win.
• Eligible transactions must post to the account during the campaign period.
• Cardholder accounts must remain open and in good standing at the time of prize fulfillment.

Full sweepstakes rules, eligibility requirements, and winner selection details will be outlined in the official campaign Terms and Conditions.

Why This Campaign Matters

Member appreciation campaigns create a powerful opportunity to reward loyalty while driving increased card usage. Unlike traditional spend-based promotions that focus solely on earning rewards, this campaign creates excitement through the possibility of winning a significant Flex Rewards Points prize.

The campaign is designed to:

• Increase cardholder engagement.
• Drive additional purchase volume during the holiday shopping season.
• Encourage members to use their credit union credit card more frequently.
• Reward existing cardholders for their loyalty.
• Increase awareness of the Flex Rewards program.
• Strengthen cardholder retention and long-term engagement.
• Encourage inactive and low-spend cardholders to re-engage with their credit card.
• Reinforce the value of maintaining a relationship with their credit union.

Early Planning Considerations

As you begin planning for Q4, consider:

• Identifying active cardholders who can be encouraged to consolidate more spending onto their credit card.
• Developing outreach strategies targeting low-spend and inactive cardholders.
• Promoting the sweepstakes through digital banking, email, branch, ATM, social media, and website channels.
• Preparing frontline and contact centre teams to discuss campaign details and eligibility requirements.
• Highlighting the simplicity of participation — every eligible purchase earns an entry.
• Aligning campaign communications with seasonal shopping and holiday spending trends.
• Creating excitement around the prize structure and member appreciation theme.
• Leveraging winner announcements and campaign results to reinforce cardholder engagement and loyalty.

Timing 

This campaign will run from October 1 to November 30, 2027.

Eligibility 

The following cards are NOT eligible:

Cardholders will receive their bonus points based on their spend within 2 statement cycles of the campaign end date.

Participating Partners 

• To be announced

Campaign Assets

The following marketing assets will be available in English and French the week of September 3, 2027:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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