Campaign Overview

Disclaimer: This campaign outline is provided for illustrative purposes only and is intended to offer a high-level overview of the upcoming campaign. It does not constitute a final or comprehensive representation of the campaign's terms, conditions, or deliverables. Full offer details and terms and conditions will be made available prior to campaign launch.

Offer Details 

The 2027 Credit Card Genius Collaboration Program provides participating credit unions and financial institutions with an opportunity to showcase their eligible Collabria credit cards and current acquisition offers on one of Canada’s leading credit card comparison and education platforms.

This digital acquisition initiative allows participating partners to increase awareness of their credit card portfolio, connect with consumers actively researching credit card options, and drive qualified traffic directly to their card application or product information pages.

By leveraging Credit Card Genius, participating partners can position their credit card offerings alongside other leading Canadian card programs while highlighting the unique value and benefits available through credit union-issued products.

Campaign Period

Collabria will roll out participating partner commitments on a quarterly basis. Partners may select one or more of the following periods:

• April 1 to June 30, 2027
• July 1 to September 30, 2027
• October 1 to December 31, 2027

Eligible Products

All cards will be showcased on Credit Card Genius.

Costs

A partner-funded $5 Apply Now referral fee applies to consumer click-through activity from Credit Card Genius.

Reporting

Participating partners will receive a monthly report and will follow the remuneration report process as per usual.

Early Planning Considerations

As you begin planning, consider:

• Ensuring card features, benefits, and value propositions are clearly articulated and competitive within their respective categories.
• Confirming application landing pages provide a seamless and user-friendly experience for referred traffic.
• Preparing for increased application activity resulting from Credit Card Genius referrals.
• Evaluating which card categories (cash back, rewards, travel, premium, business, or low-rate) align with your acquisition goals.
• Establishing processes to monitor referral traffic, application volumes, and card acquisition performance.
• Incorporating the Credit Card Genius channel into broader credit card acquisition and portfolio growth strategies.
• Aligning promotional offers and card positioning with seasonal campaigns and in-market marketing initiatives.
• Understanding and budgeting for the partner-funded $5 Apply Now referral fee associated with consumer click-through activity from Credit Card Genius.

By planning early, partners can maximize the visibility of their card portfolio, optimize the consumer application experience, and take full advantage of the opportunity to connect with Canadians who are actively searching for their next credit card.
 

Timing 

Collabria will roll out participating partner commitments on a quarterly basis, across Q2, Q3 and Q4 2027.

Eligibility 

All Collabria cards will be showcased on Credit Card Genius.

Participating Partners 

• To be announced

Campaign Assets

[Confirm whether campaign assets apply to this program.]

The following marketing assets will be available in English and French the week of March 4, 2027:

• Digital Assets: Social media banners and website banners
• Screen Graphics: In-branch screens and ATMs
• Social Media Copy: Social media captions to support digital asset collateral
• Email Components: Including email banner for self-directed email campaigns
• Frontline Support Sheet: Campaign overview, offer, target audience and speaking notes
• Microsites: 'Offer Details' section on partner microsites
• Cheat Sheet: General overview of all in-market offers

If you have questions or issues accessing the CBNCS platform, please reach out to marketing@collabriafinancial.com.

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