In our first National System conversation of 2026, Collabria and Mastercard Canada came together to explore a timely and strategic question: What role should credit cards play in long-term member growth?
The answer is clear: credit cards are not supporting products. They are strategic relationship assets, and institutions that treat them as such are positioning themselves for stronger engagement, deeper loyalty, and more resilient revenue performance.
Key Takeaways from the Conversation:
1. Credit cards are strategic relationship assets.
As one of the most frequent financial touchpoints in a member’s life, credit cards shape engagement, trust, and long-term relationship strength. When positioned strategically, they become central to sustainable growth.
2. Everyday relevance builds loyalty.
Rewards alone are no longer enough. Consistent value, personalization, and ease of use are what keep a card top-of-wallet and reinforce the credit union’s role in daily financial life.
3. Loyalty is a revenue driver.
Shifting the mindset from loyalty as a cost centre to loyalty as a growth engine unlocks stronger retention, higher share of wallet, and more resilient financial performance.
4. Strategy must be aligned and intentional.
Future growth depends on how product, portfolio, and engagement strategies are aligned today. Clear segmentation and purposeful execution determine whether card programs remain competitive or become commoditized.
Are you a credit union partner wanting to dive deeper? Watch the full webinar and access the presentation here.