In our latest webinar, Strategic Growth in 2026: Leveraging Marketplace Data to Expand Your Credit Card Portfolio, we brought together voices from Collabria, Equifax Canada, and Cambrian Credit Union to explore the emerging power of data-led strategy.
Key Takeaways
Equifax Canada’s member segmentation shows where opportunities exist - especially around lending, mortgage renewals, and onboarding. The result? Offers tailored to the member moment, not just broad campaigns.
Cambrian Credit Union’s shift toward personalized premium card offers - combined with frontline alignment and Plus+ integration - drove a 4X increase in premium card sales from 2021 to 2024.
Equipping digital tools and account onboarding flows ensures credit becomes part of the advice journey—not an afterthought.
Are you a credit union partner wanting to dive deeper? Watch the full webinar and access the presentation here.