Strategic Growth in 2026: Leveraging Marketplace Data to Expand Your Credit Card Portfolio

Posted August 1, 2025

In our latest webinar, Strategic Growth in 2026: Leveraging Marketplace Data to Expand Your Credit Card Portfolio, we brought together voices from Collabria, Equifax Canada, and Cambrian Credit Union to explore the emerging power of data-led strategy.

Key Takeaways

  1. Data That Drives Strategy

Equifax Canada’s member segmentation shows where opportunities exist - especially around lending, mortgage renewals, and onboarding. The result? Offers tailored to the member moment, not just broad campaigns.

  1. Execution Built for Impact

Cambrian Credit Union’s shift toward personalized premium card offers - combined with frontline alignment and Plus+ integration - drove a 4X increase in premium card sales from 2021 to 2024.

  1. Embedding the Right Card at the Right Moment

Equipping digital tools and account onboarding flows ensures credit becomes part of the advice journey—not an afterthought.

Are you a credit union partner wanting to dive deeper? Watch the full webinar and access the presentation here.