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Marketing

2020 Winter Balance Transfer Campaign

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Program Overview

Project Description:

Classic Card Acquisition Campaign (MasterCard and Visa)
• 3.9% promotional Balance Transfer interest rate for 6 months 

Campaign Timing:

In order to receive a special intro rate of 3.9% balances must be transferred within 90 days of account opening. Account must be open between Feb 1 – Apr 30, 2020. The 6-month special rate period begins on the date of first transfer. 

 

Important Dates:

DEC 11 2019 Bulletin to partners with campaign details including links to campaign
FAQ and important deadlines
DEC 11 2019 Details regarding the member list requirements sent to all Credit unions
for DM purposes
DEC 24 2019 Final date for partners to send their member list to Collabria
JAN 13 2020 Circulate partner creative DM proofs for review and sign off
JAN 25 2020 Data list and live proofs sent to partners
FEB 3 2020 Deadline for Signoff on live proof from partners
FEB 3 2020 Campaign in-branch launch 
FEB 24 2020 DM delivered to Canada Post
APR 30 2020 Last day to apply for Classic card in order to qualify for a special BT promo rate of 3.9%

Offer Summary

2020-Classic-Aquisition-BT
(160 KB)
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