Marketing

2019 Fall Spend Contest for Cardholders with Special DM offer for Inactive Cardholders

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Program Overview

September 1 - October 31, 2019

This campaign is intended to increase card spend for Collabria cardholders by offering them a chance to win extra reward points if they hit a spend threshold using their Collabria credit cards during the months of September and October 2019.

Special Additional Spend offer for Inactive Cardholders (Direct Mail):

A select group (60,000) of Inactive cardholders will receive a special offer to receive 500 Bonus reward points if they spend $300 during the campaign.

Important Dates:

JUN 7 2019	Bulletin to CUs with campaign details including links to project document and important deadlines
JUN 15 2019	Final date to opt-out from this campaign and to elect language preferences for campaign collateral
JUL 15 2019	Branch handout posted on Connect for awareness
JUL 19 2019	Final date to sign off for DM Template Proofs
AUG 1 2019	Final list of targeted customers to CUs
AUG 6 2019	Final date to approve DM Live Proofs
AUG 20 2019	Email templates, outbound call scripts and digital assets posted in Connect
AUG 26 2019	DM delivered to Canada Post
AUG 30 2019	Handouts delivered to CUs

Campaign URLs

Special Offer for Inactive Cardholders
collabriafallrewards.ca
Fall Contest - Full Details including Rules and Regulations
collabriacardfallcontest.ca

Offer Summary