Program Overview
The primary purpose of this initiative is to:
Secondary purpose is to:
Project Description
This campaign, structured as a Test & Learn initiative, will allow credit unions to present one of the three offers. To ensure integrity of the test, credit unions will be randomly selected to determine which offer they will be presenting to cardholders. All branches of a credit union will receive the same offer.
Note: All branches within the same credit union as well as merged credit unions and all their respective branches will be part of the same group. The groups will be geographically diverse so that there is no cross-pollination or confusion of different offers.
Important Dates:
Offer Summary and FAQs
Bulletins
Creative Assets: