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Marketing

Consumer Card Migration Campaign (Visa & Mastercard)

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Objective

This consumer card migration campaign is for all consumer cards that are currently on the CUETS platform (both Visa & Mastercard). 

Members who apply for a new Collabria credit card between October 1-31, 2019 and use their card at least once between October 1 – December 30, 2019 will earn up to 2,500 bonus reward points. 

The bonus reward points offer are structured as below:

  • 2,500 points for World/Infinite, Travel Rewards Gold and Centra Gold cards
  • 1,500 points for FlexRate and US Dollar cards
  • 0 points for Student, Classic, Cash Back and Business cards

Important Dates:

SEP 20 2019 Campaign Overview & FAQs posted on Collabria Connect
SEP 25 2019

Marketing assets posted on Collabria Connect

OCT 1 2019

Campaign collateral delivered to each CU

OCT 1 2019

Promo code goes live

OCT 31 2019

Campaign ends

Campaign Overview

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Consumer Migration Campaign Overview
(923 KB)
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Bulletins

September 20th Bulletin
(145 KB)
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Creative Assets:

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Member Discussion Guide
(82 KB)
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Handout - English
(58 KB)
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Handout - French
(63 KB)
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Web Banners - English
(403 KB)
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Web Banners - French
(368 KB)
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In-Branch Video - English
(4.3 MB)
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In-Branch Video - French
(3.8 MB)
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Email Content
(22 KB)
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