The birds are flying back, the sun is peeking in, and we are busy cleaning up for spring!
This month's theme is all about helping your cardholders spring clean their finances and renew their working relationship with your credit union. This means continuing to focus on low rate products and encouraging balance transfers to help cardholders consolidate their balances.
As we close this quarter and move into the next, it’s also important to evaluate your team’s efforts so you can spring clean your own processes, and find out what works and what doesn’t. We’re here to help you do just that.
Milestones Check-Ins
Consistent evaluation is important, which is why we're introducing check-ins to the Milestones program.
By providing valuable information in terms of approved applications, you will be able to review your teams efforts and make a careful assessment of what works and what doesn't. This will help you strategise accordingly and focus your teams overall efforts.
As an additional incentive, top-performing branches will be announced in our monthly newsletters after each check-in and provided with a special reward.
Further information on rewards will be communicated closer to date.
This is the final crossword puzzle of the quarter. Three branches will be randomly selected and rewarded with a pizza lunch in April! The branch winners will be announced by April 10, 2020, so get those puzzles in!
Submit your completed Crossword Puzzles by March 31st, 2020 to be placed in the raffle!
To reduce environmental impact and maximize content management flexibility, we are moving away from print. That means downloadable digital assets at your convenience, and much less paper waste.
That’s also why we need to know how to best serve your needs in this phase, including creating the type of digital assets that will best complement your marketing platforms, delivery and ensure you have the right sizes and formats.
Please fill out the new EIP Marketing Assets Survey form to help us help you.
It is very important that we receive your input on this by April 30th, 2020, as our future creative assets will be created or omitted based on this survey.
What to expect in Q2
Communication Tools
Success Stories
Did you know that email marketing campaigns can be highly effective? Unlike direct mail campaigns, email campaigns can offer a greater return on investment (ROI) because of its low initial cost.
Here are a few quick tips for a successful email campaign:
Personalized content, even one as simple as ‘Hi Jane Doe’, has been shown to dramatically boost email’s effectiveness. So, if your email marketing platform has the capacity to do this – it’s an easy win!
We are continuously gathering your feedback with the goal of adapting our program to fit your needs, so let us know what you think!
Share with us your success stories! Tell us how your celebrate with your team, or highlight specific team members that you feel deserve recognition for their hard work